Color Wow Root Cover Up is a fast and easy powder root touch up that instantly covers roots and new growth. The concentrated mineral pigment powder features multiple pigments and reflective particles, allowing it to blend easily. The water and oil resistant formula keeps it in place all day. Mess free and easy to apply, it's the perfect way to keep your hair looking great between coloring processes.
Application Instructions: After styling your hair, apply to new growth from the scalp and outwards, using the included dual-tipped brush.
I love this product!! I'm about 30% grey that comes in mostly along and around my centre part. Using this buys me at least a week to a week and a half of added time between salon visits - may not seem like much but it adds up over the year! I find it hold well and will last 2-3 days between washes - even after gym workouts. Put it on before your face makeup because I can get it along the hairline as I go and will wipe excess off before applying foundation. 123