JOICO Color Endure Violet Shampoo (33.8 fl. oz. / 1 L)

Color Endure Violet Shampoo (33.8 fl. oz. / 1 L) by JOICO

(3 reviews) Write a Review
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This shampoo helps to keep blond and gray hair looking its best by neutralizing brassy or yellow tones.

Instructions for Use: Apply to wet hair and lather. Leave in for 3-5 minutes. Rinse out and follow up with Color Endure Violet Conditioner. Use 2-3 times per week alternating with Joico Color Endure Shampoo.

3 Reviews

  • 5
    Works well!

    Posted by Stacie on 12th Jan 2018

    I tried the Provoke Touch of Silver shampoo and didn't like the smell, or the way it left my hair feeling dry and staticky when it dried. The Joico shampoo leaves hair feeling soft and healthy and takes out the brassiness well! Definitely a good toning shampoo for blonde/grey hair!

  • 5
    Great product

    Posted by Bea on 24th Jun 2017

    This no-sulfate silver shampoo tamed the ugly yellow in my medium blonde dyed hair after one use. I plan to use it once a week. I'm hoping that it will blend in the grey roots too when they appear, so I won't have to dye my hair every four weeks.

  • 5
    gets the yellow out

    Posted by linda on 22nd Nov 2014

    This product successfully removes brassy tones in lightened hair without having to use more peroxide as in using more hair colour. It turns the yellow into a beautiful cool swedish blonde. I would not have gorgeous blonde hair without using it.