This shampoo helps to keep blond and gray hair looking its best by neutralizing brassy or yellow tones.
Instructions for Use: Apply to wet hair and lather. Leave in for 3-5 minutes. Rinse out and follow up with Color Endure Violet Conditioner. Use 2-3 times per week alternating with Joico Color Endure Shampoo.
I tried the Provoke Touch of Silver shampoo and didn't like the smell, or the way it left my hair feeling dry and staticky when it dried. The Joico shampoo leaves hair feeling soft and healthy and takes out the brassiness well! Definitely a good toning shampoo for blonde/grey hair!
This no-sulfate silver shampoo tamed the ugly yellow in my medium blonde dyed hair after one use. I plan to use it once a week. I'm hoping that it will blend in the grey roots too when they appear, so I won't have to dye my hair every four weeks.
This product successfully removes brassy tones in lightened hair without having to use more peroxide as in using more hair colour. It turns the yellow into a beautiful cool swedish blonde. I would not have gorgeous blonde hair without using it.