In 2005, Sara Happ noticed a hole in the beauty market, so she created her own moisturizing lip exfoliant. The lip scrub quickly grew in popularity and became a cult hit. The release of her lip balm in 2008 was highly anticipated. Sara set out to make the best, most luxurious lip balm possible saying, “The world didn’t need another lip balm. It needed the perfect one.” Sara’s lip products are popular amongst celebrities and have been featured in many fashion and beauty magazines such as InStyle, Vogue, Cosmopolitan and Elle.