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Proraso started in 1948 in Italian barbershops with the Proraso Pre Shave Cream and quickly grew in popularity with its ability to give all Italians a perfect, close, and refreshed shave. Proraso has used quality, natural ingredients in all of its products over the years. Today, Proraso continues to be the leader in traditional Italian shaving products with creativity and excellence in research and product development.
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