JOICO

JOICO

Overview

JOICO Hair Care has been helping women to transform their hair for over 35 years. In 1976, they were the first company to use natural keratin protein to repair hair. Since then, they've been working to find new ways to keep hair healthy, shiny, and beautiful. Led by salon veteran Sara Jones, JOICO uses innovative technology to create powerful hair care products for both home and salon use.

JOICO's salon quality products feature patented formulas like their Keratin Peptide Complex and Bio-Advanced Peptide Complex paired with natural ingredients from all over the world, including African shea butter and Asian orchid oil. Their hair care items have been featured in a variety of popular magazines and publications, including Allure, Byrdie, Popsugar Beauty, and Hot Beauty Magazine. They have also won SELF Beauty Award, and their K-Pak Deep Penetrating Reconstructor received the Behind The Chair Stylist Choice Award for favorite restorative/deep conditioner for 14 years running. It's no surprise then, that many of their most popular products are from their K-Pak restorative hair care line. Reviewers say that K-Pak conditioners and reconstructors breathe new life into dry, damaged locks and add shine and softness to their tresses.

JOICO Product Lines

K-Pak - JOICO's K-Pak hair care collection uses patented restorative formulas to rebuild and revitalize hair. Each item in the collection strengthens hair from the inside out to help it grow healthy and strong.

Daily Care - JOICO's Daily Care products are designed for normal, dry, and oily hair types. Perfect for everyday use, they turn damaged hair into gorgeous, well-balanced hair.

Smooth Cure - The products in JOICO's Smooth Cure collection are formulated to combat and prevent frizz for all hair types, without the use of harsh sulfates. Since these products contain no sulfates, they help to prevent the loss of both color and moisture, for longer lasting hair color and softer, healthier hair.

Body Luxe - JOICO's Body Luxe products are designed to add volume and body to fine, dull hair. Each Body Luxe product is formulated with JOICO's own patented Oat Protein Complex to create thick, voluminous hair, without weighing it down.

Color Endure - JOICO's Color Endure product collection features triple action ingredients that work to keep color bright and beautiful, wash after wash. Each product in the Color Endure line provides protection from heat, harsh UV rays, and pollution, expanding the life of your hair color to keep it looking great. 

Moisture Recovery - JOICO's Moisture Recovery products are packed with hydration infusing ingredients like botanical butters, amino acids, and JOICO's bio-diverse Hydramine Sea Complex. Use the Moisture Recovery Treatment Balm to restore dry, damaged hair. Then use the Moisture Recovery shampoo and conditioner regularly to keep your hair soft, sleek, and manageable.

Style & Finish - JOICO's commitment to deeply restorative hair products doesn't stop with their cleansing and conditioning treatments. In fact, JOICO makes an effort to include powerfully therapeutic ingredients to every one of their products. From a blow dry perfecting crème that actually repels dirt to a finishing spray that adds both strength and shine, JOICO's Style and Finish hair care collection has something for every step of your beauty routine.

Popular JOICO Products

K-Pak Revitaluxe - JOICO's K-Pak Revitaluxe Bio-Advanced Restorative Hair Treatment quickly repairs damaged hair of all hair types, including color treated hair. The deep acting formula uses jojoba oil, aloe extract, and bio-mimetic peptides to lock in moisture and prevent future damage. JOICO's K-Pak Revitaluxe Hair Treatment is rated 4.5/5 on MakeupAlley and 9.8/10 on Total Beauty.

K-Pak Conditioner - K-Pak Conditioner is specially formulated with amino acids and Keratin Silicone Complex to repair heat, chemical, and environmentally damaged hair without weighing it down. Perfect for all hair types, it seals strands at the cuticle level, holding in hydration, protecting color, and leaving hair soft, smooth, and full of shine. JOICO's K-Pak Conditioner is rated 3.9/5 on MakeupAlley and 8.6/10 on Total Beauty.

Color Endure Violet Sulfate-Free Shampoo - JOICO's Color Endure Violet Sulfate-Free Shampoo is the perfect way to eliminate and protect against unwanted yellow, orange, or brassy tones that can do major damage to your beautiful blond hair. It can even be used as a toner after dying hair at home. The powerful, sulfate free formula is safe enough to use multiple times a week and features JOICO's own Bio-Advanced Peptide Complex to strengthen and rebuild damaged hair. JOICO's Color Endure Violet Sulfate-Free Shampoo has a rating of 4.2/5 on MakeupAlley and 9/10 on Total Beauty.

Joimist Firm Finishing Spray - JOICO's Joimist Firm Finishing Spray provides the perfect finishing touch to any style. Perfect for fine or thick hair, it sets your style instantly, while nourishing hair with hydrating Kukui Nut Oil, Panthenol, and JOICO's Bio-Advanced Peptide Complex, for a soft, natural looking style with plenty of shine. JOICO's Joimist Firm Finishing Spray has a 4.1/5 on MakeupAlley and a 9.8/10 on Total Beauty.

K-Pak Color Therapy Conditioner - JOICO's K-Pak Color Therapy Conditioner is packed with therapeutic ingredients that provide color treated hair with the hydration and protection it needs. Formulated with Quadrabond Peptide Complex and Keratin to restore damaged hair, it deeply conditions while locking in moisture, shine, and most importantly, color to keep your hair looking freshly colored for as long as possible. JOICO's K-Pak Color Therapy Conditioner has a rating of 4.6/5 on MakeupAlley and 10/10 on Total Beauty.

K-Pak Color Therapy Shampoo - JOICO's K-Pak Color Therapy Shampoo makes it easy to hold on to your new hair color. Formulated with Quadrabond Peptide Complex and nourishing Manketti Oil, it cleanses gently without stripping away color to keep hair looking bright and beautiful. Use it with JOICO's K-Pak Color Therapy Conditioner to further extend the life of your color. This K-Pak Color Therapy Shampoo has a 4.3/5 on MakeupAlley and a 10/10 on Total Beauty.

Joiwhip Design Foam - JOICO's Joiwhip Design Foam is a concentrated foam mousse, formulated to add lift and volume to even the most stubborn fine or limp hair. Created with natural ingredients like Kukui Nut and Evening Primrose Oil and restorative fatty acids, it revitalizes while sealing and protecting your hair as well as your style. Joiwhip Design Foam is rated 4.2/5 on MakeupAlley and 9.8/10 on Total Beauty.

Moisture Recovery Treatment Balm - This Moisture Recovery Treatment Balm with Mumuru, Olive, and Shea Butter, is the perfect product for dry and, or damaged hair. It instantly adds moisture to thirsty hair and repairs and strengthens every strand.

K-Pak Reconstructor - One of JOICO's most popular products, the K-Pak Reconstructor is an award winning, deep-penetrating conditioning treatment designed to repair and re-hydrate dry, damaged, and lifeless hair. In only 5 minutes, it can reverse damaged caused by heat, styling, product overuse, chemical damage, and UV ray exposure. No matter how damaged or stressed, the K-Pak Reconstructor can bring new life to your hair. JOICO's K-Pak Reconstructor has a rating of 4.2/5 on MakeupAlley and 8.4/10 on Total Beauty.

K-Pak Intense Hydrator - JOICO's K-Pak Intense Hydrator is the perfect treatment for dull, dry, and frizzy hair. With a gentle pH level of 3.5, it penetrates each strand to deliver amino acids, silicone, lanolin, shea butter, and lots of soothing moisture. Whether your hair is freshly damaged or naturally dry, this deep conditioning hydrating treatment can smooth strands, restore lost nutrients, add shine, and protect against future damage.  JOICO's K-Pak Intense Hydrator has a rating of 4.3/5 on MakeupAlley and 8.9/10 on Total Beauty.