After difficulty finding products that could tame their hard to manage hair, Wendi Levy and Kim Etheredge, decided it would be easier to make their own. They soon started selling their hair care products and the Mixed Chicks hair care line quickly grew in popularity. Their line focuses on products for people with multiracial hair that find their hair difficult to style without using multiple styling products. Mixed Chicks offers simple styling solutions for coarse, kinky or curly hair. Mixed Chicks products are verified by PETA as vegan and cruelty free.