In 1981 Essie created her own polish line which consisted of 12 colors. Today Essie Nail Polish has grown to be one of the industry's most popular professional polish brands. Essie now has over 300 colors and releases 6 new collections every year including their "Wedding Collection" and "Resort Collection."
Due to Essie's long-lasting formula, Essie Nail Polish has been worn by many celebrities including princess Kate Middleton on her wedding day. Essie has been featured in many style magazines and has won several awards including 2010 "Best Nail Polish" from TotalBeauty.com and "Chicest Shades" from Life & Style beauty awards 2010.